Summer Skills Building Series
Qualitative research is, at its best, a collaboration between client and researcher. When this collaboration goes well, the result is insightful, enriching research that leads to breakthrough brand and business performance. When it doesn’t, the result is disappointment and squandered opportunities. Collaboration perhaps yields its greatest dividends in the area of study design. Excellent, thoughtful design is crucial to transformative results, and such design can only be achieved through close collaboration. This presentation will provide detailed information for clients and researchers on best practices for collaboratively designing qualitative research studies for breakthrough results.
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