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Behind the Mask: Uncovering the New Normal for the Next Gen

In light of our evolving world, there is immense value in understanding the ‘new normal’ that is taking shape around us, especially for the Next Generation of consumers. Now more than ever, we have an opportunity to adapt our research savviness and innovate the ways in which we reach and connect with consumers. 

Behind the Mask was an initiative taken on to provide our internal team, clients and partners a front row seat to understanding how this time during the COVID-19 pandemic has impacted and changed the Next Gen. Our goals for this research were to:

  • Understand how the new normal has influenced new or changed thoughts and behaviors.
  • Dig into their emotional journey and the impact it has had on their outlook for the future.
  • Learn how these changed behaviors and heightened emotions will impact their perceptions and drive expectations for brands and business moving forward.

Additionally, because we will be behind the screen for a while, we took advantage of the opportunity to beta test a variety of virtual methodologies to continue innovating the ways in which we communicate with respondents in the research world.

Register Now!

Jan
29
1:00 – 2:00 PM EST
January 29, 2021

Presenters

  • Allyson Sovinsky

    Senior Qualitative Research Associate , MarketVision Research
  • Lauren Hall

    Qualitative Research Assistant , MarketVision Research

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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