Kellogg’s Snack Innovation group had a challenge. Armed with multiple complex data inputs, they needed to support evolving their innovation strategy—but they had to convince internal audiences with multi-experience (e.g. marketing, finance, distribution) and varying levels of influence (frontline to leadership) across the organization in order to gain buy-in. No small task, the director pulled from her cognitive science bag of tricks to embed these lofty principles into her colleagues’ memory in an indelible way, without overtaxing teams with data and digits. A simple, yet universal, video metaphor became the backbone for a story-driven campaign that served as a launch pad for their 2017 product planning cycle.