When it comes to creating an emotional impact in brand communications, nothing quite compares to the power of sound. Research shows that pairing the right sound and music with your brand can increase brand recall by 96%. Yet in spite of the evidence, sound has typically been an afterthought when it comes to brand identity and communication. Steve Keller, one of the leading authorities on the art and science of audio branding, offers a presentation designed to open your eyes, and your ears, to the importance of defining what a brand sounds like. Highlights include: Sound Benefits: Exploring the psychological, behavioral, and physiological benefits of sound in brand communication. Sound Branding: a new paradigm at the intersection of audio and advertising. Sound Research: Suggestions for audio testing, from development to benchmarking to optimization and more. Sound Results: Case Studies of innovative uses of sound in a marketing context.