Sally Hogshead is a Hall of Fame speaker, international author and the world’s leading expert on fascination. After graduating from Duke University, Sally began a career in advertising, and in her early 20s, won more awards than any other writer in the U.S. At age 27, she founded her first ad agency before becoming creative director/managing director of CP+B. Clients included Nike, Coca-Cola, Godiva, Aflac and MINI Cooper. In 2010 and 2011, Sally led “Project Fascinate” for Jägermeister. Within months, Jägermeister was named one of the “Hottest Global Brands” by Advertising Age.