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MR Professionals in a Real Live Ethics Debate

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A recently revealed study of "emotional contagion" by Facebook of its users triggered both legal and ethical concerns about privacy, transparency and respondent consent. Join us for an engaging debate about applying old research ethics to new research models, the nature of the research process, and what the reaction to the Facebook emotion study means for our future MR practice. Panelists include: Jim Bryson, 20|20 Research Inc.; Howard Fienberg, Marketing Research Association; Jeffrey Henning, PRC, Researchscape International; Kathryn Korostoff, Research Rockstar; Annie Pettit, Ph.D., Peanut Labs; and Janet Savoie, PRC, Online Survey Solution.

Presenters

  • Jim Bryson – 20|20 Research

    President & Founder, 20|20 Research
  • Jeffrey Henning, PRC

    Executive Director, Market Research Institute International
  • Kathryn Korostoff

    President, Research Rockstar LLC
  • Janet Savoie

    Vice President, Online Survey Solution

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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(202) 800-2545
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