A recently revealed study of "emotional contagion" by Facebook of its users triggered both legal and ethical concerns about privacy, transparency and respondent consent. Join us for an engaging debate about applying old research ethics to new research models, the nature of the research process, and what the reaction to the Facebook emotion study means for our future MR practice. Panelists include: Jim Bryson, 20|20 Research Inc.; Howard Fienberg, Marketing Research Association; Jeffrey Henning, PRC, Researchscape International; Kathryn Korostoff, Research Rockstar; Annie Pettit, Ph.D., Peanut Labs; and Janet Savoie, PRC, Online Survey Solution.