The number of options for market research has exploded over the past 3-5 years. Dozens of companies have received venture funding, and mainstream digital platforms are being employed in all sorts of creative ways to gather consumer insight. So where does that leave mobile video? What is the role of mobile video surveys in the spectrum of available online research methodologies? The purpose of this webinar will be to articulate the role of mobile video in qualitative consumer insight gathering, as well as examples of best practices for where its value is truly leveraged to advantage.