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Marketing of Research: Selling Insights Inside the Organization

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Consistent communication and tools that “socialize” research outputs can facilitate a “research ready” mentality within an organization. The Tribune’s research team has worked to develop this unique capability within its core insights team by creating an internal research communications function dedicated to spreading awareness and promoting the value of research. Andrew Ladd, Tribune’s senior manager of strategic insights, shares their solution to this common challenge in a captivating talk.

Presenters

  • Andrew Ladd – Tronc. Inc.

    VP, Go-To-Market Consumer & Integrated Marketing, Tronc. Inc

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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(202) 800-2545
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