Marketing of Research: Selling Insights Inside the Organization

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Consistent communication and tools that “socialize” research outputs can facilitate a “research ready” mentality within an organization. The Tribune’s research team has worked to develop this unique capability within its core insights team by creating an internal research communications function dedicated to spreading awareness and promoting the value of research. Andrew Ladd, Tribune’s senior manager of strategic insights, shares their solution to this common challenge in a captivating talk.