Intrusion of Innovation in the Culture of Survey Research This webinar on technological trends in survey research will address innovation and why it is imperative to understanding the legal and ethical impact of developments in survey research. It is a precursor to a more detailed discussion to be held during the session “Social-Digital & Survey Research Ethics” at MRA’s Insights & Strategies Conference. The webinar will divulge some of the most common themes that survey researchers encounter when determining an appropriate legal and ethical balance when innovating in survey research. Such themes include: Understanding innovation and its relevance Recruiting challenges in an innovative space; The role of propriety information in innovative platforms; Approaches to consent through innovation; The culture of survey research and its evolution through innovation. Innovation does not dissipate; it transforms through buzzwords, methods, products and services. Survey research businesses need to be aware of this transformation and how it will impact survey research businesses.