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Intrusion of Innovation

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Intrusion of Innovation in the Culture of Survey Research This webinar on technological trends in survey research will address innovation and why it is imperative to understanding the legal and ethical impact of developments in survey research. It is a precursor to a more detailed discussion to be held during the session “Social-Digital & Survey Research Ethics” at MRA’s Insights & Strategies Conference. The webinar will divulge some of the most common themes that survey researchers encounter when determining an appropriate legal and ethical balance when innovating in survey research. Such themes include: Understanding innovation and its relevance Recruiting challenges in an innovative space; The role of propriety information in innovative platforms; Approaches to consent through innovation; The culture of survey research and its evolution through innovation. Innovation does not dissipate; it transforms through buzzwords, methods, products and services. Survey research businesses need to be aware of this transformation and how it will impact survey research businesses.

Presenters

  • LaToya Rembert-Lang, J.D., LL.M

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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