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Guess What You’re (Probably) Subject to HIPAA

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Guess What You’re (Probably) Subject to HIPAA! The Health Insurance Portability and Accountability Act (“HIPAA”) is a federal law that sets minimum privacy and security standards for the use and disclosure of “protected health information” (“PHI”). Changes to HIPAA set forth in the 2013 “Final Rule” have strengthened some of these privacy and security rules and have expanded the types of entities to which these rules apply, such as subcontractors. As a result, many more survey, opinion, and marketing researchers may now be required to comply with HIPAA, and will for the first time face significant direct liability for HIPAA violations. Even for entities that are aware of HIPAA generally, there are complex legal and practical issues to consider when designing and implementing a HIPAA-compliant privacy and security program.

Presenters

  • Robin Campbell

    Partner, Squire Patton Boggs
  • Elliot Golding

    Partner, Squire Patton Boggs

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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