Occasionally we encounter qualitative super-respondents: they are extremely intelligent and articulate, they enjoy talking, and they provide elaborate responses. Most importantly, they are remarkably observant and analytical. To a great extent they already possess the picture of the market that we are trying to develop through our research. By thinking outside the box we can find ways to leverage these super-respondents beyond their conventional participant role – often at little or no additional cost.
In this session you will learn how to identify super-respondents, how to define a role for them, how to persuade them to continue to work with you throughout the remainder of the project, and how to garner your client’s support for this.