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Gift Cards and Loyalty Programs: A Gift or Liability?

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Gift cards, rewards points, and other loyalty programs have improved the way marketers connect with their consumers. However, with these innovative programs comes risk and compliance concerns. Specifically, stringent federal and state consumer protection laws that are sometimes in conflict make compliance associated with these programs tricky and expensive. At the same time, arcane escheat laws subject companies to potential liabilities in the millions for unclaimed property obligations. The risks to companies holding unredeemed account balances has increased as cash-strapped states have ramped-up their enforcement efforts. We will address the following topics: • Overview of Product Offerings • Federal and State Gift Card Laws • Unclaimed Property Implications • Holder’s Rights: NJ Case Study • Recent State Challenges to Gift Card Issuers: Delaware v. Card Compliant case update • Current Landscape and Planning Considerations

Presenters

  • David Ervin & Sonia Walwyn

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As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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