Everyone talks about ethnography but no one really does true observational ethnography anymore. At least not in a corporate setting.
In this webinar, Cultural Anthropologist Ujwal Arkalgud will talk about how his company is leveraging big data (millions of consumer conversations on the internet) and AI to bring true observational ethnography back to the corporate innovation and insights function.
Using a series of examples and cases, he'll illustrate how this ethnography 2.0 method allows us to quantify trends and ideas in culture, predict their future, and contextualize them to one's business.
All in a matter of minutes.
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