Combining Traditional and Innovative Methodologies
In advance of their Genius Lab Session at the MRA’s Insights and Strategies Conference, Quester will share the importance of leveraging new technologies while staying grounded in traditional methods.
The continued evolution of the market research industry and it’s attraction to technology as a means to satisfy market research objectives, can be an overwhelming experience for researchers. During this webinar, Quester will present three mini-case studies on combining new & traditional methodologies in social media, mobile shop-a-longs, and ethnographies. The presentation will focus on:
• The research objectives and overall process
• Key learnings from new methods
• Recommendations for future projects
At the MRA Insights & Strategies Conference, Quester will be providing a live demonstration of their proprietary software based moderator. They will also share a case study that was conducted specifically for MRA attendees that shares analysis and learnings from 100 interviews on what it is like to be an online panelist.