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Building a Privacy & Security Compliance Program

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Today, companies that conduct market research often face significant scrutiny from consumers and regulators. In addition to knowing when and how to effectively reach consumers in a compliant manner, it is important to take steps to protect consumer data. Often the best way for a business to reduce the risk of cyber attack and data breach is to prepare for it in advance. We will discuss the cyber risks market research companies face as well as how to develop legally compliant policies and procedures to mitigate those risks, such as governance frameworks, incident response plans, vendor management agreements, insider threat policies, and training. We will cover: • assessing and classifying client data • identifying required and recommended data and network safeguards • evaluating organizational governance of information, people, and policies • reviewing training requirements and content for compliance with existing standards • assessing accountability • reviewing vendor manage

Presenters

  • Robin Campbell & Elliot Golding, Crowell & Moring LLP

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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(202) 800-2545
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