Using System 1 methodologies to understand the WHY’s behind consumer behavior has become an important tool in today’s most innovative research departments. However, many still struggle to SPECIFICALLY APPLY these insights to psychologically drive their marketing. In this webinar, TriggerPoint will provide a simple behavioral research and design process that you can immediately use to understand and influence consumer behavior. More importantly, they will showcase how this process was used to build one of America’s fastest-growing snack brands – Wicked Crisps – from the ground up. TriggerPoint was the winner of this year’s EXPLOR Award, an annual case study competition honoring innovation in marketing research.