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Becoming Behavioral Designers: How Behavioral Research Empowers Insights to Design for the Non-Conscious

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Using System 1 methodologies to understand the WHY’s behind consumer behavior has become an important tool in today’s most innovative research departments. However, many still struggle to SPECIFICALLY APPLY these insights to psychologically drive their marketing. In this webinar, TriggerPoint will provide a simple behavioral research and design process that you can immediately use to understand and influence consumer behavior. More importantly, they will showcase how this process was used to build one of America’s fastest-growing snack brands – Wicked Crisps – from the ground up. TriggerPoint was the winner of this year’s EXPLOR Award, an annual case study competition honoring innovation in marketing research.

Presenters

  • Will Leach - TriggerPoint

    Founder, TriggerPoint
  • Steve Durman

    President, Four Man Furnace

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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(202) 800-2545
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