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Adding Cell Phones

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Adding Cell Phones to Your Telephone Surveys This one hour webinar will address the question of when and how to include a cell phone sample in your telephone surveys. With more than one-fourth of U.S. households now reachable only by cell phone, it is becoming increasingly important to include a cell phone sample in telephone surveys. But doing so can be costly and complicated. The presentation has four objectives: (1) Examine past research to determine when it’s important to include cell phones. (2) Describe how to obtain cell phone samples and review best practices in calling cell phones. (3) Discuss the statistical issues involved in combining landline and cell phone samples. (4) Describe the cost implications of calling cell phones.

Presenters

  • Scott Keeter, Pew Research Center

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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