24 Hours to Insight: Accelerating Quant/Qual Research & Test More data. Less time. It’s a common theme within the research community that with every technological advancement, the expectations from our key partners and stakeholders continue to be amplified. The requested timelines for many marketing research projects continue to shrink, from months to weeks to days. Meanwhile, the demand for more frequent and robust research – especially in the areas of concept & new product testing, and creative development – only continues to grow. As a researcher, it can be taxing to meet these 21st century needs, let alone to keep everything within budget. Serving as prelude to the “24 Hours to Insights” Genius Lab at the MRA’s Insights & Strategies Conference, this session will address & provide solutions for overcoming these pressures in today’s rapid research environment. Google Consumer Surveys and GutCheck will discuss how their innovative methodologies can be leveraged in tandem to enable researchers and marketers to collect – and act on – both qualitative and quantitative insights more quickly and effectively. We’ll highlight what techniques, approaches, and tools you can use to accelerate and amplify your research to meet the needs of your clients. We’ll demonstrate the value you can bring to your organization by using new strategies to identify and optimize winning concepts, new product ideas, or creative executions in a matter of days. We will walk through real-life challenges that businesses are facing, and how using both platforms can reduce strain on turnaround times, data completeness, and most importantly, budgets. At the GeniusLab in June, we will further dive dive into the unique capabilities Google Consumer Surveys & GutCheck present for iterative research, with a walkthrough of the real-time data collection process that will be detailed in the “24 Hours to Insight” presentation the following day of the conference.