With the support of our growing membership and unrelenting focus to Protect, Connect, Inform and Promote our membership and the market research and data analytics industry, The Insights Association achieved significant milestones on several fronts in 2021.
Here's a look at some of IA's most notable accomplishments in recent months...
Raising the Standard for Quality & Ethics… Earlier this month, the IA membership enthusiastically approved revisions to our Code of Standards and Ethics. Terminology related to personal data and other important areas were amended to align with ISO, ESOMAR, and various state, national and international laws; key inform and consent issues were addressed to clarify responsibilities to research subjects and clients. An aggregation of best practices that directly supports self-regulation and industry growth, the Code is essential to our mission.
Leading the way in Insights DEI… In July, IA’s IDEA Council hosted its first-ever IDEA Forum, providing inspiration, expert guidance, and vital discussion. Unveiled during the event was the IDEA Toolkit, brimming with resources to guide organizations along the IDEA journey. Last month this dedicated group published “The Evolution of Demographic Questions”, a position paper on how to ask demographic questions on Gender, Sexual Orientation, and Race and Ethnicity. The publication provides extensive review of current practices and how they are applied; initial recommendations on how to ask demographic questions today; and suggests questions and elements that need to be tested.
Ensuring a viable business environment… Conducting market research in California was in peril when the state passed a law last year requiring prorated hourly minimum wages for research subjects who receive incentives. IA literally saved the day by working with representatives to craft the corrective A.B. 1561 legislation and pass it into law. This work is indicative of advocacy efforts IA undertakes daily in support of your work – at the national level and in every state on such critical issues as data privacy and protection, business operations, U.S. Census funding, and much more.
Building stronger local connections… Capping a months-long effort to deliver a more consistent, valuable experience for all members, optimal alignment with the national IA calendar, and more resources for Chapter leaders, we are finalizing plans to shift our 11 U.S. Chapters into a Regional Chapter Network consisting of six Chapters covering all 50 states.
Promoting Insights by proving business impact… Through conference and virtual workshop content to the just-released Business Impact of Insights Toolkit, we have championed the undeniable role of insights in business success. If you haven’t done so already, I encourage you to download the Toolkit, which offers a framework to secure more resources and elevate the profile of the work you do.
Certifying your organizational and personal commitment… IA subsidiary CIRQ (Certification Institute for Research Quality) celebrated its 10th anniversary with several audits and certifications – performed 100% virtually in the face of COVID restrictions – and now serves 40 clients globally. CIRQ achieved its second accreditation from the American National Standard's National Accreditation Board (ANAB) in support of its ISO 20252 (Market Research) and ISO 27001 (Information Security) certification programs.
The Insights Professional Certification (IPC) program experienced a stream of new applications and renewals to both its Principal and Master designations. We welcomed the first cohort of IPC Laureates, who showcased the impressive qualities that prompted their nominations by volunteering their time and expertise during an IA Town Hall, industry podcasts, and other activities devoted to the advancement of our profession. Stay tuned for details on nominations for the next class of IPC Laureates.
Providing forums to exchange information and ideas… While travel restrictions curtailed most of our on-site events, we brought to you virtually learning opportunities throughout the year, including our first-ever Y Conference, focused on qualitative research and behavioral science; NEXT, detailing emerging innovations and tech; X, which elevated understanding and teamwork across CX, UX & Insights; and the aforementioned IDEA Forum. Our popular Town Halls explored such topics as Data Quality, Diversity, Equity & Inclusion, Rebooting Face-to-Face Research, Office Reopening, Mental Well-being, and much more. We were thrilled to once again host members in-person at the CEO Summit in Scottsdale – appreciated even more by attendees following the lockdown – and at CRC in October. CRC was our first hybrid event as we welcomed some presenters and many attendees virtually.
Informing your planning and resource allocation… As your industry association, we take seriously our unique role to be a source of trusted, impartial, industry-specific information. Having access to such data is imperative to your planning. Among the benchmarking work accomplished during the past several months was our second annual Mental Well-being in the U.S. Insights Sector Report and the 2021 Insights & Analytics Market & Top 50 Report. We are excited to announce the relaunch of the IA Compensation Survey. Freshly updated and streamlined, this popular survey will provide participating IA members with benchmarking and planning data not found elsewhere.
Next year won’t just be about maintaining the considerable momentum gained this year. IA enters 2022 in the strongest financial position in its history. With the support of our membership, we’re poised to get started on new initiatives to help insights teams across all essential aspects of their work. Among the more noticeable improvements you can expect is a new Association Management System and IA website, providing easier access to our growing pool of resources.