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voice of the customer

maximizing customer satisfaction through complaining
September 19, 2016

Maximize Customer Complaints

Ajit Rao on customer satisfaction measurement

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Listening to the Voice of the Customer
December 18, 2015

Marketers: Customers Are Not the Walking Dead!

Mike Berendes on Listening to the Voice of the Customer

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Customer metrics that matter
September 28, 2015

Key Customer Metrics

Ajit Rao says it may make sense for marketers to start thinking about moving from product and brand focus to a focus on the customer

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 4 Sure-Fire Strategies for Cultivating Consumer Credibility Trust
September 27, 2015

Profitability Crisis: Flailing Consumer Confidence a Key Factor in Revenue Loss

4 Sure-Fire Strategies for Cultivating Consumer Credibility Trust, by Brian Greenberg in Alert!

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Finding and acting upon the Voice of the Customer
June 6, 2014

Voice of the Customer: Execution Over Analysis

How did AIG go beyond simply analyzing its customer feedback to operationalizing it and improving their customers’ experience?

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About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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