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visualization

Data visualization with instant infographics
February 12, 2016

Instant Infographics: The Modern Way to Visualize Data

SPONSORED CONTENT FROM DAPRESY

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data visualization
November 17, 2015

Should Data Visualizations Matter to Market Researchers?

There has been a lot of interest around the subject of data visualization by the marketing research industry, and why shouldn’t there be?

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Dashboard survey sampling
September 17, 2015

How the Emergence of Dashboard Sampling Is Impacting Quarantine Periods

Push-supply and potential overuse of respondents important concerns in sampling, says Mike Misel, in Alert!

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Data needs, interpretation and presentation
September 16, 2015

How Do You Critically Interpret Data?

Here are four things to consider when weighing the usefulness of any survey or research, courtesy of Candice Bennett (part 2 in a series)

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Adam Cook (Pilot Media)
September 16, 2014

Using Humor in Presentations

Adam Cook (Pilot Media) was interviewed about using humor in your marketing research presentations.

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About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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