Survey, opinion and marketing researchers have a number of public policy issues under the rapidly-growing purview of the Federal Communications Commission (FCC).
Call-Blocking Technology Could Block Marketing Research Calls, Even Though Intended to Fight Telemarketing Robocalls
Should telephone companies be allowed to block certain calls -- and would some of those calls be survey, opinion and marketing research calls?
The Marketing Research Association (MRA) appealed to the Federal Communications Commission (FCC) on December 23, 2014 to allow marketing researchers the freedom to call mobile phones.
Cellphone usage has grown dramatically since the Telephone Consumer Protection Act (TCPA) was introduced in 1991, and cellphones are now the primary way to reach certain desired demographics.
Last Updated:May 24, 2016
1-page best practice paper on the Telephone Consumer Protection Act (TCPA) and calls to cell phones
Growing mobile population demands new approaches: Should the TCPA regulate call volume instead of call technology?
Is the problem with survey, opinion and marketing research calls to cell phones the amount of calls placed, or the technology used to make the calls?
TCPA Update: Parsing recent court decisions and FCC policy clarifications, and what they mean for research
The longstanding law restricting autodialer calls to cell phones seems pretty straightforward.
America's move to mobile phones makes survey, opinion and marketing research by telephone increasingly challenging, because the federal Telephone Consumer Protection Act (TCPA) forbids calling a ce