Kristin has over 20 years of experience as a serial marketing measurement technology entrepreneur. Her advisory and consulting practice, Luck Collective, focuses on nontraditional growth strategies for data-driven technology firms and market research companies, as well as emerging CPG and direct-to-consumer brands.
Good brands tell stories. Great brands help customers write their own narratives.
Storytelling is an ancient art form that’s used in many ways today. Often, it’s thought of from a marketing perspective in how brands share their stories with customers in a compelling way.
RTi Research, an Insights Association member, has released a new eBook, Beyond Data, Beyond Information: Powerful Stor
Paul Long interviews Kelly Leonard of Second City about improv, and the role it plays in innovation, at the 2016 Corporate Researchers Conference
The sales presentation is a critical part of the buying and selling process. A compelling and engaging sales presentation is within everyone’s grasp . . . but it takes some work.
Content marketing is exploding. The real value of content marketing is not just driving eyeballs to a brand’s website, but also increasing the time that viewers engage with the content.
CRC Report: Socializing Insights Through Storytelling – Colleen Hennegan Harris, MarketVision Research and Kimberly White, Sherwin Williams
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back su