A recently revealed study by Facebook of its users triggered both legal and ethical concerns about privacy, transparency and respondent consent. A U.S.
This is an abstract from the paper that was submitted and presented at ESOMAR Congress in Istanbul on September 24th, 2013 and was awarded best methodological
Social Media Effectiveness Index Provides CMOs With Model for Connecting Social Media Strategy With Real Business Metrics
Social media, mobile technologies and cloud computing have disrupted traditional business environments and operating models over the last few years.
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas last week to report back su
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back su
Last Updated:April 12, 2018
The emergence of social media has transformed the way people communicate online, providing forums in which we express opinions about products, policies, people and everything else that affects our lives. Market researchers have devised and applied myriad technologies and techniques–including the creation of research communities, blog mining, text analytics, etc.–in an effort to observe and interact with individuals and extract sentiments expressed within this popular medium.
Some firms like Price Waterhouse Coopers have divisions that specialize in social media.
SC – Rep. Tom Young (R-81) introduced H.B.
Glastonbury, CT, October 27, 2010 – In response to the exploding use of social media research, both inside and beyond the traditional survey and opinion research profession, the Marketing Research
After attending a recent conference, I was surprised at how few market research executives were on Twitter.