Sampling Provided Through Artificial Intelligence
A marketing research software company is bringing artificial intelligence to "automatic sample delivery," which "will make fieldwork more efficient while drastically reducing sample waste."
A marketing research software company is bringing artificial intelligence to "automatic sample delivery," which "will make fieldwork more efficient while drastically reducing sample waste."
Addressing some of the most pressing and challenging issues at play in marketing research, the Insights Association’s Online Sampling Forum met on Monday, May 8 in New York prior to start of the NE
What the 2016 Election Polls Taught Us About Improving Market Research Surveys in 201, according to John Papadakis
Segmentation and sampling in qualitative MR, by Bruce Duncan
Updating earlier guidance, ESOMAR and the Global Research Business Network (GRBN) have released a new Guideline for Conducting Online Research, complemented by their Guideline for Online Sample Qua
Push-supply and potential overuse of respondents important concerns in sampling, says Mike Misel, in Alert!
In a webinar today, Annie Pettit, the chief research officer of Peanut Labs, shared 10 tips to make better use of survey sampling.
A convenience sample is simply any list, panel, or source of potential respondents. At Researchscape, we do lots of surveys of convenience samples. Because, of course, they’re convenient.
Unfortunately for market researchers, the science of sampling error is often counterintuitive.
The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.
The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.
Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.