A marketing research software company is bringing artificial intelligence to "automatic sample delivery," which "will make fieldwork more efficient while drastically reducing sample waste."
Addressing some of the most pressing and challenging issues at play in marketing research, the Insights Association’s Online Sampling Forum met on Monday, May 8 in New York prior to start of the NE
What the 2016 Election Polls Taught Us About Improving Market Research Surveys in 201, according to John Papadakis
Segmentation and sampling in qualitative MR, by Bruce Duncan
Updating earlier guidance, ESOMAR and the Global Research Business Network (GRBN) have released a new Guideline for Conducting Online Research, complemented by their Guideline for Online Sample Qua
Push-supply and potential overuse of respondents important concerns in sampling, says Mike Misel, in Alert!
In a webinar today, Annie Pettit, the chief research officer of Peanut Labs, shared 10 tips to make better use of survey sampling.
A convenience sample is simply any list, panel, or source of potential respondents. At Researchscape, we do lots of surveys of convenience samples. Because, of course, they’re convenient.
Unfortunately for market researchers, the science of sampling error is often counterintuitive.