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sampling

marketing research industry news
January 31, 2018

Sampling Provided Through Artificial Intelligence

A marketing research software company is bringing artificial intelligence to "automatic sample delivery," which "will make fieldwork more efficient while drastically reducing sample waste."

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May 16, 2017

Online Sampling Forum Tackles Pressing Issues

Addressing some of the most pressing and challenging issues at play in marketing research, the Insights Association’s Online Sampling Forum met on Monday, May 8 in New York prior to start of the NE

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mobile survey research
January 23, 2017

Are Market Research Surveys as Broken as Last Year's Election Polling?

What the 2016 Election Polls Taught Us About Improving Market Research Surveys in 201, according to John Papadakis

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Sampling and research methodology
March 7, 2016

Avoiding Tracker Carnage

Lisa Wilding-Brown has tips for sampling

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Segmentation and sampling
February 11, 2016

Can Qualitative Research Be Used to Detect Segments?

Segmentation and sampling in qualitative MR, by Bruce Duncan

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December 20, 2015

Guideline for Conducting Online Research and Guideline for Online Sample Quality

Updating earlier guidance, ESOMAR and the Global Research Business Network (GRBN) have released a new Guideline for Conducting Online Research, complemented by their Guideline for Online Sample Qua

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Dashboard survey sampling
September 17, 2015

How the Emergence of Dashboard Sampling Is Impacting Quarantine Periods

Push-supply and potential overuse of respondents important concerns in sampling, says Mike Misel, in Alert!

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Sampling forest
May 20, 2015

Ten Tips to Sample Better

In a webinar today, Annie Pettit, the chief research officer of Peanut Labs, shared 10 tips to make better use of survey sampling.

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us adults who are smokers graph
March 15, 2015

An Inconvenient Truth about Convenience Samples

A convenience sample is simply any list, panel, or source of potential respondents. At Researchscape, we do lots of surveys of convenience samples. Because, of course, they’re convenient.

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Small survey samples
October 10, 2014

The Paradox of Surveys of Small Population Sizes

Unfortunately for market researchers, the science of sampling error is often counterintuitive.

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