A marketing research software company is bringing artificial intelligence to "automatic sample delivery," which "will make fieldwork more efficient while drastically reducing sample waste."
What the 2016 Election Polls Taught Us About Improving Market Research Surveys in 201, according to John Papadakis
Segmentation and sampling in qualitative MR, by Bruce Duncan
Updating earlier guidance, ESOMAR and the Global Research Business Network (GRBN) have released a new Guideline for Conducting Online Research, complemented by their Guideline for Online Sample Qua
Push-supply and potential overuse of respondents important concerns in sampling, says Mike Misel, in Alert!