Marketing research studies find that respondents unequivocally report that they want choices. But that clear message masks complexity.
January 9, 2017
Marketing Mood Ring: 3 Ways Your Campaign Can Steer the Mood of Your Consumers to Suit Your Sales Goals
Phil Ahad explores the influences on consumers' purchasing decisions
October 29, 2015
Vishal Naik on an invaluable source of insight to marketers
September 27, 2015
4 Sure-Fire Strategies for Cultivating Consumer Credibility Trust, by Brian Greenberg in Alert!