Exciting new technologies enter our lives at an ever-quickening pace, shaping the future for decades to come, but the bulk of a firm’s current revenue and earnings come from well-established techno
Mobile. Mobile. Mobile. Everyone wants mobile research. Mobile access can put research in context like never before.
Corporate market researchers are doing more with less.
Reflecting back 40 years or so, I recall observing the "father" of focus groups at work. Four decades later little has really changed.
Elisa Galloway and Andrea Schrager ask, Suppose you gave a party and no one showed up?