Today’s social media channels provide an unlimited number of virtual soapboxes for people to express whatever they may be thinking, feeling, seeing or doing.
Yesterday, a prospective client asked me, “Are you a qual person or a quant person?” He was shocked (and delighted, I think) when I told him I was both.
From CRM databases, transactional systems, questionnaires and customer contact logs, pop-up surveys, online consumer reviews and forum postings, to chats, blogs, tweets and other threaded conversat
As qualitative researchers, we are tasked with capturing the voices of a target population, but oftentimes, certain segments of the target population are extremely diffi
The American Heart Association/American Stroke Association conducts consumer marketing research just like for-profit companies, with similar objectives: to change attitudes, beliefs or behavior.
The Quantitative Research Directory is a special advertising supplement to Alert!.