Christopher Correa on mobile qualitative research
44 E. 32nd St., 4th Fl.
New York, NY 10016
Contact: Sara White
With today’s tight timelines and even tighter budgets, many full-service researchers have gone on the Atkins diet: no carbs, no qual. Their study is just what they consider the meat: the quantitative research.
As researchers, it’s our job to ask questions. That job should not be limited to the conversations we have with our platform providers, recruiters and respondents.
Technology allows for instant communication, but recruiting firms have been slow to use technology in ways that can truly revolutionize the researcher’s accessibility to information, says Sheena Swanson Bacon.