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qualitative

Mobile qualitative research
December 27, 2015

How the Researcher Unlocks Mobile Research’s Potential

Christopher Correa on mobile qualitative research

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agile qualitative research
October 19, 2015

Increasing Your Qualitative Agility

Jeffrey Henning covers a CRC 2015 discussion of how AOL embraced a flexible research approach.

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Qualitative marketing research directory
September 10, 2015

Alert! Magazine's Qualitative Marketing Research Directory

Advanced Focus

44 E. 32nd St., 4th Fl.
New York, NY 10016
212.217.2000
www.advancedfocus.com
Contact: Sara White

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Listening for qualitative research
August 21, 2015

Qual Notes: the Art of Listening

"Most people do not listen with the intent to understand, they listen with the intent to reply." - Stephen Covey

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Qualitative research sandwich
August 17, 2015

The Qual Sandwich For Researchers On No-Carb Diets

With today’s tight timelines and even tighter budgets, many full-service researchers have gone on the Atkins diet: no carbs, no qual. Their study is just what they consider the meat: the quantitative research.

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qualitative research design
August 13, 2015

Optimizing Qualitative Design...By Asking the Right Questions

As researchers, it’s our job to ask questions. That job should not be limited to the conversations we have with our platform providers, recruiters and respondents.

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Online qualitative research recruitment
July 21, 2015

Online Qualitative Recruiting: Is There a Better Way?

Technology allows for instant communication, but recruiting firms have been slow to use technology in ways that can truly revolutionize the researcher’s accessibility to information, says Sheena Swanson Bacon.

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San Diego ISC - photo by Mary Aviles
June 10, 2015

ISC 2015 Notes and Key Takeaways

[ISC 2015 attendee Mary Aviles agreed to share her personal notes from conference sessions.

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Phenomenology
January 15, 2015

Market Research Phenomena

Edmund Husserl is a German philosopher that established a line of thinking called Phenomenology.  He once staked the claim that "We would be in a nasty position indeed if empirical science were the

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December 30, 2014

Alert! Online and Quantitative Research Directory

3Q GLOBAL (A Quick Test/Heakin Company)

1061 E. Indiantown Rd., Ste. 300
Jupiter, FL 33477
855.799.0003
www.3Q-Global.com

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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(202) 800-2545
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