CEOs know the old adage, “Demographics is destiny.” But, when companies invest billions of dollars each year targeting a consumer group whose initial conceptualization no longer aligns with today’s
Kellogg’s is a purpose-driven organization, with a core vision of “Nourishing families so they can flourish and thrive.” The growth of snacking in emerging markets represents a key opportunity to c
Ambiculturals in the New Mainstream: the Evolving American Marketplace and the Research Challenges of Cultural Polymorphy
Contemporary America is in the midst of an unprecedented wave of social, economic and cultural change.
Experts say that body language can constitute 50% or more of what we are communicating. This is particularly true for greetings. Do you kiss? Hug? Shake hands? Or avoid any physical contact?