Lately I’ve been talking with our company member representatives and thinking a little differently, this time about the megatrends shaping their world. Turns out, no surprise, that there are many more than five variables in that mix, bulleted below. What have I missed?
In 2017, market research professionals were challenged like never before to garner deep, dynamic consumer insights capable of keeping pace with constantly changing market sentiment.
The Insights Association has formed a partnership with Women in Research (WIRe), the leading non-profit organization dedicated to the advancement of women in the marketing research industry and pro
Most research firms are ‘generalists’...
A few months ago, I visited a new doctor for my annual checkup.
Inspired by the "Elephant in the Valley" and "Elephant on Madison Avenue" surveys, which gauged the prevalence of gender bias in the technology and advertising industries, the Insights Association
Washington, D.C. – The Insights Association has launched a sophisticated new online system through which all participants in the Professional Researcher Certification (PRC) program