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ISO 20252

March 11, 2021

CIRQ Announces Recertification of ICF to ISO 20252 Standard

CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that ICF Incorporated has been rece

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June 5, 2020

CIRQ Announces Recertification of Kantar, Health Division, to New ISO 20252 Standard

CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Kantar, Health Division, has b

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February 12, 2019

Newly Consolidated ISO Standard for Market Research/Insights/Data Analytics Published

Washington, D.C., February 12, 2019 – CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a

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July 12, 2018

CIRQ Announces ISO 20252 Certification of Copley Focus Centers and National Field and Focus

CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has awarded certification to Copley Focus Centers and Nati

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June 6, 2018

The Insights Association Announces Updates to ISO Certification Subsidiary CIRQ

CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced new leadership.

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March 13, 2018

Work on Revising ISO Market Research Standard Continues in Mexico City

Delegates from marketing research standards organizations from around the world, including representatives from the Insights Association, met in Mexico City from February 28 to March 1 to continue

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May 17, 2017

Revisions to ISO Market Research Standards Move Forward

The International Standards Organization (ISO) Technical Committee 225 met recently in Tokyo to revise and integrate the two existing ISO standards for market research: ISO 20252:2012 and ISO 26362

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About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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