One of the greatest challenges facing marketing departments and political campaigns today is the inability to discern signals from noise.
CEOs know the old adage, “Demographics is destiny.” But, when companies invest billions of dollars each year targeting a consumer group whose initial conceptualization no longer aligns with today’s
Carlos Garcia explains how pharmaceutical marketing research helped combat diabetes in the Latino community
As their importance to marketers and advertisers has grown, the need for accurate insights about the Hispanic market has grown exponentially.
By now everyone knows about the growth of the U.S.’s Hispanic population, and many companies now include Latinos in their research plans.
Pamela Wells' presentation at the 2006 CMOR Respondent Cooperation Workshop
This breakout followed the panel presentation on this topic by Pam Wells (Increasing Response Rates in Difficult to Reach Po