"New normal" is the buzzword nowadays. As COVID-19 spread across the country and consumers were urged to remain inside, product testing was forced to go solely digital.
The Insight Lab™ has opened a new research facility in downtown St. Louis.
Schlesinger Associates, a leading market research corporation and member of the Insights Association, announced that its executive vice president
Reflecting back 40 years or so, I recall observing the "father" of focus groups at work. Four decades later little has really changed.
Elisa Galloway and Andrea Schrager ask, Suppose you gave a party and no one showed up?