Sticking 12 people in a conference room with a one-way mirror is a pretty tired way to learn anything. In fact, I’d argue you can learn more by talking to yourself for the same amount of time.
The Insight Lab™ has opened a new research facility in downtown St. Louis.
Schlesinger Associates, a leading market research corporation and member of the Insights Association, announced that its executive vice president
Reflecting back 40 years or so, I recall observing the "father" of focus groups at work. Four decades later little has really changed.
Elisa Galloway and Andrea Schrager ask, Suppose you gave a party and no one showed up?