National Telecommunications and Information Administration (NTIA)'s industry best practices for protecting consumer privacy in facial recognition technology will advance privacy safeguards while also carving out most research and analytics uses of the technology.
One of the hottest areas of technology development in MR for 2016 is that of facial and emotion recognition. Understanding emotions is hugely powerful in MR but notoriously difficult to achieve.
Facial Recognition Privacy: Kicking off Another NTIA Multistakeholder Process (and an MRA White Paper on the Marketing Research Applications)
On February 6, the first meeting in a multistakeholder process on facial recognition privacy will convene in Washington, DC.
The Federal Trade Commission (FTC) has released a report with specific privacy guidelines on the use of facial recognition technology.
On December 8, 2011, the Federal Trade Commission (FTC) hosted a roundtable discussion on facial recognition technology and its potential privacy and security repercussions.