Measuring automotive advertising's emotional impact, with Brian Maraone
One of the hottest areas of technology development in MR for 2016 is that of facial and emotion recognition. Understanding emotions is hugely powerful in MR but notoriously difficult to achieve.
Studying emotion is a pretty tough subject. Most market researchers really want to understand how customers experience their brand emotionally. The problem is, on a basic level it's not entirely
Be More Emotional: How Engagement Assessments Can Make Research More Efficient, Cost-Effective, and Insightful
Show some compassion for the corporate researcher.