As a market research firm your clients share sensitive information with you.
Why should you care that the Federal Trade Commission (FTC) "is the nation’s primary enforcer of commercial privacy and data security," according to FTC Commissioner Terrell McSweeny?
The FTC “must aim to strike the right balance – one that promotes innovation and protects privacy.”
Letters call for parties to prioritize removing international digital trade barriers, reforming the Telephone Consumer Protection Act, and addressing consumer data privacy and security
In these comments, MRA will: (1) explain survey, opinion and marketing research; (2) recommend an alternative regulatory frameworks; (3) share our concerns about the expansive definitions of data covered by the proposed rules; (4) urge changes to the treatment of aggregated and de-identified data; and (5) propose an exemption for the collection, use and disclosure of data strictly for bona fide research purposes.
New report offers recommendations and warnings for research
Almost three months ago, news broke of a massive data security breach at the Office of Personnel Management (OPM).
The Real Cost of a Data Breach: More Than Just Incurring Legal Fees and Reputational Harm To Your Marketing Research Business
Your marketing research company has just suffered a major data breach. Welcome to your worst nightmare scenario.