Generation Z is the next puzzle researchers need to figure out. The cohort that follows millennials, Gen Z consumers are the first true digital natives.
Data is cheap and abundant, making simple data collection a mediocre model for profit-making. Where does the research profession go from here?
Last Updated:May 24, 2016
Best practices for using multiple modes of data collection
Some firms like Price Waterhouse Coopers have divisions that specialize in social media.