FTC Warns Against Use and Misuse of Big Data Analytics
New report offers recommendations and warnings for research
New report offers recommendations and warnings for research
The use, and potential abuse, of Big Data remains a key concern of the Federal Trade Commission (FTC), the chief regulator of the survey, opinion and marketing research profession in the U.S.
While not as much fun as spring cleaning, the start of a new year is a great time to audit your legal and regulatory compliance so that you can hopefully avoid any lawsuits or enforcement measures
On October 31, 2014, the Marketing Research Association (MRA) filed comments with the Federal Trade Commission (FTC) regarding their recent workshop, "
The mid-term elections for House and Senate are only 11 days away (and many voters have already cast their ballots).
On September 15, the FTC convened a public workshop to explore, in the word
The recent FTC report on data brokers identified a large number of publicly-available
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The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.
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