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crc

June 5, 2018

Go Extreme: 3 Ways to Keep Focus & Make Game-Changing Decisions in Business & Life

EXTREME MOVES

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October 31, 2017

Highlights from CRC 2017

Attendees share some of their most memorable moments from the 2017 Corporate Researchers Conference

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July 25, 2017

How Your Infographic Can Engage the “Right” Brain

Make your infographic something to explore. This guidance stands in stark contrast to our advice for research reports, which is to make them completely and utterly transparent.

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buzzwords
November 30, 2016

Getting Beyond Buzzwords to Meaningful Consumer Insights

Paul Long's notes on a presentation from Margaret McGill of gravitytank at the 2016 Corporate Researchers Conference

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Baba Shiv interviewed by Paul Long about neuroscience
October 12, 2016

CRC Video: Understanding the neurological underpinnings of decision-making

At the 2016 Corporate Researchers Conference, Paul Long interviewed Baba Shiv of the Stanford Graduate School of Business about neuroscience and leadership

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BV Pradeep on reinventing research inside companies
October 7, 2016

CRC Video: A paradigm shift in the expectations of research and how it can help a company grow

Paul Long interviews BV Pradeep of Unilever at the 2016 Corporate Researchers Conference

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Research into sports fandom at CRC 2016
October 6, 2016

What Does It Mean to Be a Fan? Asking the Right Research Question

Paul Long's raw notes from a Doug Field (MSG Networks) and Susan Kresnicka (Troika) presentation at MRA's 2016 Corporate Researchers Conference, called "Are You Asking the Right Research Question?"

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roller coaster of innovation
October 6, 2016

Intrapreneurship: Finding Your Flux Capacitor

Paul Long shares his raw notes from the opening keynote by John Boyd of the Metrics Group, exclusively for corporate researchers, at MRA's 2016 Corporate Researchers Conference.

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Kelly Leonard of Second City at the Corporate Researchers Conference
September 30, 2016

CRC Video: Fighting For the Front End of Innovation

Paul Long interviews Kelly Leonard of Second City about improv, and the role it plays in innovation, at the 2016 Corporate Researchers Conference

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Andrew Ladd interviewed at the Corporate Researchers Conference
September 30, 2016

CRC Video: Play Positive Politics While Navigating Change

Paul Long interviews Andrew Ladd of Tronc, Inc at the 2016 Corporate Researchers Conference

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About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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Washington, DC 20005
(202) 800-2545
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