The Insights Association called for Congress "to approve, as soon as possible, temporary and targeted liability limitations for businesses as we slowly reopen America, to provide well-intentioned businesses that are making a reasonable effort to follow government and public health guidelines a safe harbor from unwarranted COVID-19-related lawsuits."
Global insights agency SKIM recently conducted pricing research to determine the differences in consumer preferences and price sensitivities before and during the COVID-19 crisis.
In addition to the guidelines provided by the Insights Association for reopening the marketing research and data analytics industry, there are new federal and state government recommendations and new guidelines from the Market Research Society (MRS) to consider as state/localities slowly allow us to return to work.
As stay-at-home orders are lifted in some states and extended in others, mapping out a reopening strategy is difficult.
As the COVID-19 crisis continues, jurisdictions will allow us to reopen, some faster than others, and with a variety of rules. The Insights Association developed these guidelines specifically for in-person qualitative facilities preparing to resume a semblance of normal business as efficiently and safely as possible, which should be used on top of the more general guidelines IA already shared.
As a result of the April 24th signing of the Paycheck Protection Program and Health Care Enhancement Act into law, the Small Business Administration's loan/grant programs aiming to ameliorate the impact of the COVID-19 crisis reopened for business at 10:30am on Monday, April 27, 2020.
President Donald Trump signed the Paycheck Protection Program and Health Care Enhancement Act (H.R. 226) into law on April 25, 2020, providing $484 billion in financial assistance and funding for various programs in response to the COVID-19 crisis, including the small business loan programs launched and expanded by the March 27th CARES Act.
As the COVID-19 crisis continues, jurisdictions will allow us to reopen, some faster than others, and with a variety of rules. The Insights Association has developed these guidelines to help marketing research and data analytics organizations prepare now to can get back to a semblance of normal business as efficiently and safely as possible.