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February 1, 2021

DHS Warning: Data Security Risks for Insights Businesses in Dealing with China

"Businesses expose themselves and their customers to heightened risk when they share sensitive data with firms located" in the People's Republic of China, "or use equipment and software developed by firms with an ownership nexus in the PRC, as well as with firms that have PRC citizens in key leadership and security-focused roles," especially for "data service providers and data infrastructure,” according to a new business advisory from the U.S. Department of Homeland Security.

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A stack of gambling chips on a casino table
February 10, 2016

The 264 Billion Dollar Dragon Baby: Your Next Most Important Customer

Roberto Coppolo on Understanding the Chinese Millennial Leisure Traveler, in Alert! Magazine

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research for emerging markets
August 3, 2015

Succeed in Emerging Markets: Selection, Strategy and First Steps

The first and most important step to successfully launching a product or service is to choose the market(s) that are right for your business, says Sarah Boumphrey in Alert!

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MRA member Richard Spreng
September 30, 2013

Member Spotlight: Richard Spreng

In case you aren’t aware, our Fourth Quarter member spotlight, Richard Spreng:

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Doing marketing research in China and business risks
December 3, 2008

Dealing With The Dragon: Pitfalls To Watch For When Doing Business In China

In the three decades since the People’s Republic of China began migrating toward a market-based economy, China’s Gross Domestic Product (GDP) has increased by an average of nearly 10 percent a year

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About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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