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March 29, 2021

Fighting for You: March 2021 Update

The insights industry scored important legislative victories in the last month for pharmaceutical MR in Pennsylvania, data security in Utah, and more COVID-19 small business loans and grants at the federal level and in California. At the same time, we’re staring down lots of problematic legislation, including a new comprehensive data privacy law in Virginia and a complex excise tax on data collection in New York. Meanwhile, advocacy continues on issues like: California A.B. 2257; worrisome legislation in Congress that would allow for the unionization of research subjects; limitations on coronavirus-related exposure liability; the census; and restrictions on exit polling.

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February 23, 2021

Fighting for You: February 2021 Update

February may have the fewest days, but this month certainly is not short on legislative activity pertinent to the insights community, including comprehensive privacy bills, data security legislation, new taxes on the industry, liability limitation for COVID-19-related exposure, new leadership to oversee the census, and new rules for determining independent contractor status. Changes are also in the works for California A.B. 2257.

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October 5, 2020

Data-Focused Groups Oppose California Proposition 24 - CPRA

The Insights Association and ten other data-focused trade associations have come out in opposition to California Proposition 24, calling it "a premature and ill-timed overhaul of California’s privacy law."

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August 28, 2020

Fighting for You: August 2020 Update

August is normally quiet in Washington, DC, but in keeping with the theme of 2020, this month has been more frenetic. While we beat back new taxes on the insights industry, the Insights Association has had to tangle with the demise of the U.S.-EU Privacy Shield for data transfer, further pandemic relief, some new threats to pharma MR, the finalization of CCPA, and an attempt to rush the 2020 Census that threatens the statistical viability of most marketing research and data analytics in the U.S.

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July 24, 2020

Fighting for You: July 2020 Update

The past month has seen significant developments on CCPA, COVID-19, data taxes, small business-crippling legislation in California, immigration work visas, and TCPA. The Insights Association is grateful for your membership and support in combatting these tough issues. Check out what we’re up to!

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June 18, 2020

Fighting for You: June 2020 Update

The Insights Association has been racking up advocacy wins for our members in the areas of pharmaceutical research, small business loan forgiveness, telephone research, and jury trial research.

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March 23, 2020

Insights Association Issues Final Plea to California Attorney General for CCPA Clarifications and Delayed Enforcement

As the beginning of enforcement of the California Consumer Privacy Act (CCPA) gets closer, the leading nonprofit trade association representing the insights industry pleaded for greater clarity fro

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March 17, 2020

Industry Urges Emergency Delay in CCPA Enforcement

With the coronavirus response causing havoc across the business community, the Insights Association joined 65 other industry groups to implore California Attorney General Xavier Becerra to "forebear from enforcing the CCPA until January 2, 2021 so businesses are able to build processes that are in line with the final regulations before they may be subject to enforcement actions for allegedly violating the law’s terms."

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February 25, 2020

CCPA Regulations Need Further Clarification: Insights Association Comments to AG on 2nd Draft Implementing California Privacy Law

In support of "consumer privacy in California and streamlining CCPA compliance for both businesses and consumers," the Insights Association urged further changes to the second draft of regulations

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February 11, 2020

Fighting for You: In Washington, D.C. & Every State Capital

The Insights Association has scored several policy victories in recent months – on Capitol Hill and in states across the U.S. Here are some of the highlights with content links for you and your team, all made possible by your membership.

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About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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