In recent years, brands like Nike, Budweiser, Pepsi, and Facebook increasingly incorporated socio-political themes into their advertising for a variety of reasons, ranging from selling a new produc
Brand identity is an important component of a marketer’s brand strategy.
It is the vehicle by which marketers grow distinctive brands by building:
Why do some ads and campaigns succeed, and others fail to engage and persuade? That’s a question with no single, easy answer.
Most research firms are ‘generalists’...
Jonathan La Greca explores how getting the attention of Pokémon crazed smartphone wielders can benefit McDonald's brand
While it requires an investment of time and money, name research can mediate the even costlier internal debates that can thwart a product launch.
Consumers view brands in relation to their personal beliefs and experiences in a manner that is highly complex, multifaceted and fluid, says Trevor Kvaran, in Alert! magazine
A while back, an Adweek column (“Why Does Your Brand Wait Until :29 to Show Up in Your Ad,” July 15, 2014) bemoa