At last week’s Insights Association NEXT conference in Chicago, Anne Beall of Beall Research shared her firm’s research into how emotions affect purchase interest, repeat purchase, and brand advoca
Brand identity is an important component of a marketer’s brand strategy.
It is the vehicle by which marketers grow distinctive brands by building:
Why do some ads and campaigns succeed, and others fail to engage and persuade? That’s a question with no single, easy answer.
For many global companies, brand evolution is a natural part of running the business.
Good brands tell stories. Great brands help customers write their own narratives.
The power of anticipation pervades all aspects of human decision-making and consumer behavior. Anticipation is the missing ingredient of marketing.
Paul Long's notes on a presentation from Margaret McGill of gravitytank at the 2016 Corporate Researchers Conference
Paul Long's raw notes from a Doug Field (MSG Networks) and Susan Kresnicka (Troika) presentation at MRA's 2016 Corporate Researchers Conference, called "Are You Asking the Right Research Question?"
Jonathan La Greca explores how getting the attention of Pokémon crazed smartphone wielders can benefit McDonald's brand