Why do some ads and campaigns succeed, and others fail to engage and persuade? That’s a question with no single, easy answer.
For many global companies, brand evolution is a natural part of running the business.
I enjoy watching movies and also am very good at forgetting them. The benefit to forgetting movies is I enjoy re-watching them. The quicker I forget, the sooner I can re-watch.
Over the past five years, without a doubt, the most popular topic in my conversations with clients and prospective clients has been around ‘differentiation’… what they can do to stand out from thei