Jeffrey Henning distills insights from the Big Data debate at CRC 2015
Greg Heist discussed how primary data can be linked with hard data streams to inform smarter decision making. Coverage by Jeffrey Henning.
While commending the value of online advertising, a representative of the Federal Trade Commission (FTC) said that "how much data is collected about consumers, how it is stored, and how it is used, raise significant privacy concerns. And while these are definitely 21st century conundrums, the principles with which the FTC protects consumer privacy date back over 100 years, to concerns first raised by Louis Brandeis. Consumers must be given reasonable notice of and control over how their personal data is collected and used – and that applies regardless of how many zettabytes of data we are talking about."
A lead Federal Trade Commission (FTC) official recently warned that "the Internet of Things, the term that we use for the phenomenon of connecting nearly anything – from cars to clothing to light b
The use, and potential abuse, of Big Data remains a key concern of the Federal Trade Commission (FTC), the chief regulator of the survey, opinion and marketing research profession in the U.S.
Data is cheap and abundant, making simple data collection a mediocre model for profit-making. Where does the research profession go from here?