As more brands infuse lean and agile principles into their innovation process, the need for early and iterative screening of ideas is more critical than ever.
September 15, 2017
Do people choose what they prefer, or prefer what they choose?
September 28, 2015
Leading Your Participants to Give You Irrational Responses? Using behavioral economics to understand consumer behaviors
Learning to apply behavioral economics to marketing research with Namika Sagara.
September 28, 2014
September 22, 2014
The MRA’s Corporate Researcher’s Conference (CRC) was full of great sessions and first-clas