Ovetta will present, "Toward a More Perfect Union: Strategies for Coupling Research and Data Science For Better Innovation" at

Technology advancements like AI and machine learning will shape the market research industry more than any other innovation has within the past half century.

This is an excerpt from the new book, "AI For Marketing and Product Innovation" by Dr.

Is it scary when Google Docs tells you that you misspelled a word? Or do you feel a shiver of anxiety every time you see a stoplight?

A marketing research software company is bringing artificial intelligence to "automatic sample delivery," which "will make fieldwork more efficient while drastically reducing sample waste."

With the rise of data analytics to be an essential aspect of corporate America, the growth of Big Data to incorporate machine learning and artificial intelligence (AI) has left policymakers even more flummoxed.