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Artificial Intelligence

September 30, 2019

Fixing The Human Problem In Artificial Intelligence

Ovetta will present, "Toward a More Perfect Union: Strategies for Coupling Research and Data Science For Better Innovation" at

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November 25, 2018

AI, Blockchain and Automation: Changes Ahead for the MR Ecosystem

Technology advancements like AI and machine learning will shape the market research industry more than any other innovation has within the past half century.

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November 20, 2018

AI For Marketing and Product Innovation

This is an excerpt from the new book, "AI For Marketing and Product Innovation" by Dr.

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July 19, 2018

Can AI and Human Analysts Co-Exist? Market Research May Be Where They Actually Can

Is it scary when Google Docs tells you that you misspelled a word? Or do you feel a shiver of anxiety every time you see a stoplight?

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marketing research industry news
January 31, 2018

Sampling Provided Through Artificial Intelligence

A marketing research software company is bringing artificial intelligence to "automatic sample delivery," which "will make fieldwork more efficient while drastically reducing sample waste."

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Net Caucus panel discussion on big data and AI
October 26, 2017

The Implications of Blending Big Data and Artificial Intelligence

With the rise of data analytics to be an essential aspect of corporate America, the growth of Big Data to incorporate machine learning and artificial intelligence (AI) has left policymakers even more flummoxed.

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September 12, 2017

Where Does MR Go As AI Evolves?

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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